It seems as though the new boss of Nivea is not the biggest Rihanna fan. Stefan Heidenreich, head of Nivea’s parent company Beiersdorf, lacks understanding of why the “Where Have You Been” singer was the face of Nivea’s 100th anniversary year.
“Rihanna is a no go,” Heidenreich told German newspaper Die Welt, yesterday. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company, which stands for trust, family and reliability.” He went on to say that the ads that Rihanna shot last year should have never been aired.
In one ad, a family is seen moisturizing with Nivea while Rihanna’s sultry hit “California King Bed” plays in the background. The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed.
Rihanna didn’t waste any time responding to Heidenreich’s comments. She immediately took to her Twitter and posted a headshot of Heidenreich, adding, “No caption necessary.”